Hi, I’m Travis Ziebro.

I write about being a better engineer and leader. I’m a mechanical engineer and an MBA who eventually cofounded a software consultancy in 2016 to help companies use software better. We started this site in 2019 with the goal of making it the definitive resource for engineers and technical personnel who build, integrate, and ship equipment.

I’ve hired dozens of engineers and technical leaders. I’ve negotiated multi-million dollar change orders, my own salary increases, and had many failures which I’m not shy about sharing. Today my primary career passion is driving cloud adoption and improving company operations through awesome software.

Every month I send out “Better Engineer”, Punchlist Zero’s monthly newsletter which gives you specific career insight you won’t find anywhere else. Sign up to receive the newsletter.

Reach out to me on LinkedIn to talk about what you are working on and how I can help you achieve those goals. I’d love to hear from you.